The first challenge of the build a better blog challenge is to create an elevator pitch. Basically, this means that you develop a short statement about the content of your blog that can be delivered in 30 seconds — the approximate length of an elevator ride.
I really had to think about what my purpose is and how it’s relevant outside of my own head. What I finally came up with is:
Providing information and inspiration for those working from home while raising children.
I think that really does sum up the purpose of this blog and how I decide what content to include.
Adjunctmom's Blog 